AI in Marketing: Hands-on Mini Lab

15x Participants | 3.5 hours

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Prompt: /imagine a mass of megaphones, amplifying a message and boosting a voice, in a hyper-realistic style

Create engaging content, boost your engagement and streamline your campaigns with AI

AI in Marketing: Hands-on Mini Lab

Hands-on bootcamp | 3 hours

Create engaging content, boost your engagement and streamline your campaigns with AI

Powered by AI specialists who have worked with:

Rob Gillespie

AI in Marketing — Subject Matter Expert

This action-packed programme will empower your marketing team with the dynamic capabilities of AI, boosting content production, campaign performance and data analysis.

Learn to seamlessly integrate AI to amplify productivity and better serve your clients.

This programme is for you if:

  • You know that you need to use AI to unlock new value for your clients but not sure where to start

  • You have started using AI in a basic way, but know there is a lot more potential

  • Your agency needs strategic alignment about the applications or responsible, ethical AI

What you’ll learn

In this session, we will:

  1. Clearly define how AI can speed up content production, creative optimisation and campaign performance

  2. Perform a gap analysis on the team to identify opportunities for efficiency

  3. Explore how AI can improve efficiency or analyse data more effectively, but where human touch is still paramount

  4. Apply the SIMPLE framework to a specific finance function or task to provide a structured approach to innovating with AI

  5. Discuss policies, procedures and potential risks with using AI in marketing, and how to mitigate them

Duration

3.5 hours

Delivery

Virtual

Participants

Up to 15

Programme breakdown

  • We’ll begin the session with introductions and set clear expectations for how participants will learn to apply AI to enhance various aspects of their work

  • A broad introduction to the AI landscape, highlighting its potential applications in communications and PR, along with exciting case studies to identify the possibilities

  • Engage your team in a gap analysis exercise to assess their current marketing practices, pinpoint areas for improvement, and explore how the SIMPLE framework can help them achieve more for their clients. Participants will work on a fictionalised client brief

  • We’ll guide you and your team to select a marketing-related task and encourage you to outline the available data that can be used for AI implementation, such as customer demographics, purchase history or online behaviour.

  • Learn how to craft a hypothesis related to their chosen marketing task and define clear metrics that will indicate successful AI implementation.

  • Learn how to start using AI tools to perform your chosen marketing tasks and assess the results based on your predefined success metrics.

  • Engage in a group discussion reflecting on your experiences and collaboratively develop an action plan for fostering a culture of AI curiosity and integrate AI into your existing marketing processes to achieve more personalized customer experiences, optimized marketing campaigns, and increased ROI.

Why Edifai

Built by a team of experienced experts, our cutting edge programmes will give your team the tools and knowledge they need to start immediately benefiting from AI

Tailored to you and your business

Our solutions are specifically customised to you, your needs and your organisation

Practical, useful learning

Our cohort based learning makes it simple for participants to connect with experts, develop a shared understanding, hold each other accountable and build a powerful sense of community

Thrive together as a team

“There’s a lot of discourse around AI being a threat to communication and PR, but this course clearly outlined why we should be excited by AI rather than see it as a threat. We have started having essential conversations about how AI can better service our clients.

Meet the experts

  • Robert Gillespie

    Subject Matter Expert

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    Robert is a marketing veteran who uses machine learning to helps marketing teams to optimise their customer segmentation and marketing campaigns

  • Pilar Barrio

    Facilitator

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    Pilar Barrio is a digital transformation facilitator who has worked with the Google Digital Academy, ISDI Digital MBA, General Assembly

  • Josefin Ittichai

    Subject Matter Expert

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    Josefin works with digital & emerging technology transformation and learning programmes spanning across all business functions

Meet the rest of the team

The Coteam connection

Edifai is a part of the Coteam group, and uses their tried and tested methodology for creating fun, engaging and extremely impactful learning.

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