AI in Communications: Hands-on Mini Lab
15x Participants | 3.5 hours
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Prompt: /imagine group of professionals standing around a giant jigsaw puzzle, in a hyper-realistic style, creating a sense of wonder
Create engaging content, boost your engagement and streamline your campaigns with AI
AI in Communications: Hands-on Mini Lab
Hands-on bootcamp | 3 hours
Create engaging content, boost your engagement and streamline your campaigns with AI
Powered by AI specialists who have worked with:
Bianca Shead
Senior Director of Marketing and Communications - The Nature Conservancy
The session with Edifai exceeded our expectations. It’s engaging and informative and we all came away feeling more confident about using AI in our daily jobs, and enthused about the opportunities that lie ahead. Absolutely loved it!Learn to seamlessly integrate AI to amplify productivity and better serve your clients.
As a result of this programme:
95% of participants
Believe the course has directly impacted their productivity
3.3 hours per week
Average amount of hours saved by participants per week on comms tasks
100% of participants
Are more confident to use AI tools as part of the comms process
This programme is for you if:
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You know that you need to use AI to unlock new value for your clients but not sure where to start
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You have started using AI in a basic way, but know there is a lot more potential
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Your agency needs strategic alignment about the applications or responsible, ethical AI
What you’ll learn
In this session, we will:
Clearly define how AI can speed up content production, segment audiences and produce new insights
Perform a gap analysis on the team to identify opportunities for efficiency, with a focus on how AI can deliver greater value for your clients
Explore how AI can improve efficiency or analyse data more effectively, to perform sentiment analysis
Apply the SIMPLE framework to a specific finance function or task to provide a structured approach to innovating with AI on a client brief
Discuss policies, procedures and potential risks with using AI in communications, and how to mitigate them
Duration
3.5 hours
Delivery
Virtual
Participants
Up to 15
Programme breakdown
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We’ll begin the session with introductions and set clear expectations for how participants will learn to apply AI to enhance various aspects of their work and how they service clients
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A broad introduction to the AI landscape, highlighting its potential applications in communications and PR, along with exciting case studies to identify the possibilities
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Engage your team in a gap analysis exercise to assess their current marketing practices, pinpoint areas for improvement, and explore how the SIMPLE framework can help them achieve more for their clients. Participants will work on a fictionalised client brief
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We’ll guide you and your team to respond to a fictional communications brief and encourage them to outline the available data that can be used for AI implementation, such as customer demographics, sentiment analysis and targeting.
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Learn how to craft a hypothesis related to client brief and define clear metrics that will indicate successful AI implementation.
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Learn how to start using AI tools to respond to the client brief and assess the results based on their predefined success metrics.
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Engage in a group discussion reflecting on your experiences and collaboratively develop an action plan for fostering a culture of AI curiosity and integrating AI into your existing processes to respond better to client briefs in the future.
Why Edifai
Built by a team of experienced experts, our cutting edge programmes will give your team the tools and knowledge they need to start immediately benefiting from AI
Tailored to you and your business
Our solutions are specifically customised to you, your needs and your organisation
Practical, useful learning
Our cohort based learning makes it simple for participants to connect with experts, develop a shared understanding, hold each other accountable and build a powerful sense of community
Thrive together as a team
“There’s a lot of discourse around AI being a threat to communication and PR, but this course clearly outlined why we should be excited by AI rather than see it as a threat. We have started having essential conversations about how AI can better service our clients.
Meet the experts
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Jeremiah Johnson
Facilitator
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Jeremiah is a software developer who specialises in productivity applications to reduce the friction between tech and productivity. -
Katie Roden
Facilitator
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Katie Roden has over 30 years' experience in marketing, content creation, publishing, fan engagement and digital transformation, with high-profiles brands across multiple sectors. -
Josefin Ittichai
Subject Matter Expert
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Josefin works with digital & emerging technology transformation and learning programmes spanning across all business functions
The Coteam connection
Edifai is a part of the Coteam group, and uses their tried and tested methodology for creating fun, engaging and extremely impactful learning.
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