Building and Launching a Company in 2 weeks. The Edifai Story

Embarking on a journey from conception to realisation, we harnessed the power of AI and the Double Diamond Design Sprint methodology to build and launch a new company in just two weeks.

Here’s an in-depth look at our process of how we built Edifai academy, showcasing the synergy of entrepreneurial thinking and artificial intelligence.

For those not familiar with the Design Thinking process, there are four stages we moved through: Discover, Define, Develop, Deliver.

Discover

Market Research:

Tool: Google Trends.

Outcome: We delved into the dynamic world of market trends, extracting actionable insights that informed our strategic planning. The real-time data analysis enabled us to pinpoint specific areas of demand and opportunity.

Customer Research:

Tool: Typeform.

Outcome: Engaging with our valued Coteam customers, we gathered nuanced insights that painted a comprehensive picture of industry-specific training needs, shaping the foundation of our new venture.

Design

Logo Creation:

Tool: Kittl and a specialized design agency.

Outcome: Initial concepts birthed by Kittl were meticulously refined by a design agency, resulting in a logo that encapsulates our brand’s essence and vision.

Site Layout:

Tool: Framer.

Outcome: Framer facilitated the initial layout design, serving as a catalyst for ideation. It was instrumental in organizing content, setting the stage for an intuitive and engaging user experience.

Content Development:

Tool: ChatGPT and Grammarly Premium.

Outcome: ChatGPT crafted the initial content outlines, which were then honed to perfection by our copywriter, ensuring consistency, engagement, and brand alignment.

Develop

Website Construction:

Platform: Squarespace enhanced with custom code.

Outcome: Squarespace’s robust platform, complemented by custom Javascript and CSS code from ChatGPT, resulted in a website that is not only aesthetically pleasing but also functionally rich.

Integration:

Tools: Calendly, Typeform, Thinkific.

Outcome: These integrations enriched our website’s interactivity, offering users a seamless journey from appointment scheduling to feedback and learning experiences.

Image Creation:

Platform: Midjourney

Outcome: You’ll see our website and marketing materials sprinkled with AI generated images. Midjourney was a powerful tool in our arsenal to create these at scale, with ease. We worked with an experienced creative design prompt engineer to harness it’s power.

Deliver

Launch:

Tools: LinkedIn AI-generated post tool, Mailchimp AI.

Outcome: Our launch was amplified by AI-powered tools, ensuring optimized engagement and reach, connecting us with a community ready to embark on this journey with us.

The AI Edge

AI was more than a tool; it was an enabler, accelerating our operational efficiency and innovation. Every step, from conception to launch, was infused with the transformative power of AI. The human touch was still paramount to our creative and design process, but AI massively streamlined operations.

If you are interested in how you can apply the same thinking and design process to your own projects, why not check out our 2.5 day AI Powered Design Sprint.