AI Marketing Hackathon
2 Days | Marketing Teams
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Prompt: /imagine A colorful and whimsical machine filled with gears, pipes, and various interconnected components in pastel colors like pink, blue, and yellow.
Supercharge your agency and build confidence with AI by building an AI agent in just two days. All without coding.
Are you trying to accelerate your agencies adoption of AI? We’ve found a great way to help - by training your teams to move beyond the basics and be able to build sophisticated AI programs in only 2 days.
Once staff can build with AI, they can help you to win and service AI business for your agency. Don’t get left behind!
Robert Gillespie
AI in Marketing Expert
This program is for you if:
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Your marketing team are already using Generative AI for basic tasks, but you want to take this to the next level
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You are still trying to grasp the transformative nature of Generative AI
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You don't want just theory. You want to get hands-on with the technology to build real AI Agents
What you will be able to do after this session:
Throughout the workshop, teams get hands-on with LLM’s and automation tools, to create AI agents that can save your teams hours per week and be applied directly to your client work or agency processes.
Learn a tried and tested process for building and deploying new ideas, with a specific focus on building “AI agents”
Practice developing “customer empathy” by mapping the needs and wants of your clients.
Explore the value of first party data, and how to implement AI tools to better analyze and draw insights from this data.
Identify a specific process or need where AI can be deployed, then hack together a working solution without needing code.
Creating an action plan for how you can use new tools and products to save money or generate incremental business value
Duration
2x days
Delivery
F2F or Virtual
Participants
Up to 20
Program breakdown
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Identify how the discipline of marketing is shifting through the impact of Generative AI.
Outline a systematic, scalable approach to AI experimentation that can be used to build Gen AI agents and automations into agency processes throughout the agency
Develop a deeper understanding of marketing needs that can be solved with Gen AI through the JTBD (Job To Be Done) framework, and apply it to existing marketing processes
Recap the value of first party data and how the marketing team can utilise this to create a strategic moat with Generative AI.
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Develop a hypothesis for Gen AI experiments and identify success metrics.
Develop a more in-depth knowledge of how to use Gen AI chatbots, co-pilots and agents to build more sophisticated solutions that will:
Save significant agency staff time
Generate incremental revenue
Deliver more business value
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Hack together a Minimum Viable Product using a chain of AI tools to automate a new or existing marketing process.
Experiment with integrating first-party data into an LLM.
Use platforms such as Make.com, Zapier, ChatGPT and Google Collab to build working, functional AI agents
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Start using your AI agent to collect feedback for further improvements and refinements.
Improve overall UX by adding some pre-prepared code, to develop a more conversational interface.
Discuss and explore how to scale working technology solutions.
Identify key organizational barriers to thinking and working this way, and how to overcome them.
Why Edifai
Built by a team of experienced experts, our cutting edge programs will give your team the tools and knowledge they need to start immediately benefiting from AI
Tailored to you and your business
Our solutions are specifically customized to you, your needs and your organization
Practical, useful learning
Our cohort based learning makes it simple for participants to connect with experts, develop a shared understanding, hold each other accountable and build a powerful sense of community
Thrive together as a team
From chatbots, co-pilots and marketing AI agents, this hackathon will boost productivity, save time and incubate new ways of thinking within your marketing team.
Meet the experts
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Niall McKinney
AI Marketing Expert
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Niall is a highly experienced marketing professional and an early stage AI investor with a deep technical knowledge of marketing processes.
He is an experienced facilitator and leadership coach.
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Josefin Ittichai
Facilitator
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At the edge of AI, society and data ethics, Josefin brings a desire to help shaping a desirable, more responsible future. Josefin has worked with digital & emerging technology transformation and learning programs spanning across all business functions.
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Eva Agapaki
AI Product Management Expert
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Eva Agapaki (PhD) is a product engineering expert, with a deep interest in implementing AI solutions.In addition to her doctorate in computer vision, she builds and runs training programmes for a wide range of engineering teams.
The Coteam connection
Edifai is a part of the Coteam group, and uses their tried and tested methodology for creating fun, engaging and extremely impactful learning.
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