AI for Creatives
Hands-on bootcamp | 10 hours
Elevate the design process from briefs to campaign excellence effortlessly with our two-part programme.
Powered by AI specialists who have worked with:
Kathryn Webb
AI for Creatives — Subject Matter Expert
Over the last year we have seen generative AI capabilities and tools become the not-so-secret creative weapons of the marketing industry. Clients and agencies alike expect creative teams to leverage this technology - enabling faster work, better ideas and top-tier executions.
It is proven that the best results come from creative collaboration between humans and machines. We want to work with creative teams directly to find ways to make AI work for them, enhancing what can be achieved as a team, and as a business.
This programme is for you if:
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You recognise the immense potential of AI in revolutionsing creative work and are looking to take the first step to unleashing its power
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You're a creative director seeking to seamlessly infuse cutting-edge AI technology into your team's design process, from briefs to production
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You aspire to maintain a commanding edge in the competitive creative industry by experimenting with AI-driven design and content creation techniques
Learning outcomes
In this programme, participants will:
Demonstrate the ability to rapidly generate and refine creative copy using AI
Effectively utilise AI for designing visually compelling graphics and logos
Create customised, high-quality images with AI, through text prompts
Apply AI techniques to efficiently produce and edit rich media content, such as videos
Identify how to support one another in incorporating AI into existing processes
Explore how the efficiencies driven by AI create more strategic opportunities to provide value to clients
Programme breakdown
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In this interactive workshop, participants will explore how AI can revolutionize the pitching process.
Key focus areas include:
Logo Design and Branding: Utilize AI tools like Adobe Firefly to create compelling logos and branding elements quickly and efficiently.
Developing Creative Themes: Use AI, such as Midjourney, to generate and refine creative themes, ensuring a cohesive and impactful pitch narrative.
Mockup Creation: Learn to leverage AI for producing high-fidelity mockups that vividly present ideas and concepts to clients.
AI-Assisted Copywriting: Explore how ChatGPT can aid in crafting persuasive pitch documents, from project proposals to creative briefs.
Homework: Respond to a fictional client brief, using a suite of AI tools and techniques. This will be presented back to the class at the start of the second workshop
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This workshop begins with participants presenting their pitch ideas to receive feedback.
We then shift gears into the actual creative design process:
Advanced Image and Ad Creation: Dive into tools like Adobe Photoshop for generating unique, captivating images and ad assets, tailored for different audiences.
Video and Visualisation: Utilise tools such as Pika and Runway to create stunning video assets
Refining Copy and Content: Continue to leverage the capabilities of tools like ChatGPT to refine and perfect project copy, ensuring it aligns with the client's vision and campaign goals.
Homework: Participants build out a marketing campaign and set of assets based on the original brief. These assets include social media posts, dynamic ad creatives and video content.
Duration
10 hours
Delivery
Virtual
Participants
Up to 25
Why Edifai
Built by a team of experienced experts, our cutting edge programmes will give your team the tools and knowledge they need to start immediately benefiting from AI
Tailored to you and your business
Our solutions are specifically customised to you, your needs and your organisation
Practical, useful learning
Our cohort based learning makes it simple for participants to connect with experts, develop a shared understanding, hold each other accountable and build a powerful sense of community
Thrive together as a team
“This course was set up so we could put the tools to work straight away. Nothing too technical and no-nonsense, exactly what we were looking for. The department is now more productive because of it”
Meet the experts
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Nick Villani
Subject Matter Expert
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Nick is an established leadership coach and learning designer with a keen interest in the human side of transformation -
Hazel Swayne
Learning Designer
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Hazel has worked with organisations such as Google and Spotify, leveraging AI to enhance learning experiences and outcomes -
Pilar Barrio
Subject Matter Expert
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Pilar Barrio is a digital transformation facilitator who has worked with the Google Digital Academy, ISDI Digital MBA, General Assembly
The Coteam connection
Edifai is a part of the Coteam group, and uses their tried and tested methodology for creating fun, engaging and extremely impactful learning.
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