AI FOR TEAMS

AI for Communications

Boost team confidence in using generative AI for a range of communication and marketing-related tasks.

Get hands-on with a suite of AI tools that will improve productivity by streamlining campaigns, creating engaging content and changing the way you approach communications forever.

  • 16 participants
  • Half-day, instructor-led
  • Virtual delivery
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AI Skills Training

Communications Game-Changer

This expert-led half-day mini lab covers the AI essentials to help you research, build and measure a marketing campaign.

Elevate Research

  • Use generative AI to create detailed target personas as well as identify and define brand positioning.

Create Awesome Content

  • Learn how to prompt AI to generate kick-ass copy, eye-catching images and captivating video that make your campaigns stand out.

Generate Key Insights

  • Utilize AI to analyze data and gain a deeper understanding of campaign performance to inform future content strategy.

Case Study

The Nature Conservancy

3.9 h/week
Average time saving per participant, per week
75
NPS score
100%
Participants increased confidence in using AI
Melissa Molenda
The Nature Conservancy
“In my 30-year career in marketing and public relations, a handful of training sessions have changed my life. This is one of them. By far one of the best, most interesting, useful and on-trend training I’ve ever participated in, and I started using the techniques immediately after the session ended.”
Overview
Challenge
Solution
Impact

Global environmental non-profit, The Nature Conservancy (TNC), was eager to be at the forefront of AI adoption and sought to empower their communication teams with AI skills to:

  • - Enhance productivity and alleviate busy workloads.

  • - Maintain global team alignment on AI knowledge.

  • - Alleviate employee concerns over AI adoption.

TNC needed a scalable solution to develop AI skills that allowed dispersed communications teams to maintain high productivity but reduce workload. They needed to:

  • - Provide relevant and consistent AI skills to over 200 communication professionals.

  • - Maintain engagement in a virtual learning environment by adapting content to suit various roles and regions.

  • - Reduce time spent on menial tasks, ensuring participants could apply their new skills to daily work immediately.

  • - Reduce resistance to AI adoption. Concerns over relevance and complexity required overcoming barriers to learning.

Working closely with TNC, we developed and delivered a series of half-day virtual workshops that included:

  • - Interactive peer-learning exercises and real-world case simulations for participants to practice and exchange insights on best practices.

  • - Follow-up eLearning modules designed to reinforce learning and encourage ongoing skill development.

  • - Post-training support to encourage ongoing AI adoption and innovation within their teams.

  • - Actionable frameworks and strategies for team implementation and use of AI tools in communications-related tasks.

TNC’s communications team transformed efficiency and AI adoption as a result of the program. The impact has been immense, with a fundamental shift in the way they work.

  • - Attendees better understood how AI accelerates comms tasks, including content creation, campaign measurement and persona development.

  • - Despite initial resistance, graduates are now AI advocates, leading the way in AI adoption across the company.

  • - TNC intends to expand AI training to more teams and regions.

AI COURSE BREAKDOWN

What This Course Includes

This hands-on, half-day program introduces participants to a suite of powerful AI communications tools, including LLM’s (large language models) and how to use them for a variety of comms-related tasks.

Five modules delivered over half a day
Two expert facilitators
Pre and post course benchmarking
AI in communications toolkit
Module 1: Mind the gap

This module provides an introduction to the fundamentals of generative AI, examining the organisation's current use of AI and identifying future goals. Participants will explore AI’s capabilities, opportunities, limitations, and where it can automate or augment tasks.

Learning Outcomes:

• Understand the key capabilities and limitations of AI.
• Identify opportunities for AI integration within their role.
• Gain clarity on the organisation’s internal AI policies.
This module provides an introduction to the fundamentals of generative AI, examining the organisation's current use of AI and identifying future goals.
Participants will explore AI’s capabilities, opportunities, limitations, and where it can automate or augment tasks.
Learning Outcomes:Understand the key capabilities and limitations of AI.
Identify opportunities for AI integration within their role.Gain clarity on the organisation’s internal AI policies.

Module 2: Prompt Engineering 101

This module introduces participants to prompt engineering, teaching them how to craft effective prompts to interact with AI tools. Participants will develop their own prompts relevant to their roles, and explore a structured framework for advanced prompting techniques.

‍Learning Outcomes:
• Develop a more sophisticated approach to crafting AI prompts.
• Learn how to use a structured framework for prompt engineering.
• Gain practical experience creating prompts for immediate application.

Module 3: Data Analysis

In this module, participants will learn how to use AI for data analysis, reducing the time spent on data processing and reporting. They will work with AI tools to visualise data and generate insights, including exporting findings into presentations.

‍Learning Outcomes:
• Analyse and visualise data using AI tools.
• Learn how to use AI to automate data reporting processes.
• Gain the ability to export AI-driven insights into professional visualisations.

Module 4: Planning Automations and AI Agents

This module focuses on identifying opportunities for automation within workflows. Participants will prototype automation flows and AI agents without the need for coding, exploring how AI can streamline processes within their teams.

‍Learning Outcomes:
• Identify automation opportunities in individual and team workflows.
• Design and prototype an AI automation flow.
• Understand how to deploy automation solutions with technical support.

Module 5: Emerging AI Tools

Participants will explore the latest AI tools and assess their potential impact on business operations. They will be encouraged to identify relevant tools and pitch innovative ideas for their application within their organisation.

‍Learning Outcomes:
• Stay up-to-date with emerging AI tools and trends.
• Assess the relevance and business impact of new AI tools.
• Develop and pitch a business case for adopting an AI tool.

Module 6: Entrepreneurial Thinkin

Participants will explore the latest AI tools and assess their potential impact on business operations. They will be encouraged to identify relevant tools and pitch innovative ideas for their application within their organisation.

‍Learning Outcomes:
• Develop a change-management mindset towards AI adoption.
• Create actionable plans to implement AI strategies within their teams.
• Foster an entrepreneurial approach to driving AI innovation.

Module 1: Mind the Gap
30 minutes

What’s included:

The first module focuses on how generative AI is disrupting communications and focuses on a team gap analysis to identify opportunities and threats. 

‍

Learning Outcomes:

  • See how other comms teams are harnessing AI to conduct marketing and communication tasks.
  • Explore how generative AI works and the potential risks. 
  • Discuss the opportunities and threats of AI.
Module 2: Researching With AI
45 minutes

What’s included:

Participants use AI to create audience personas, and conduct research on their specific needs to inform key work and content strategy. 

‍

Learning Outcomes:

  • Use the CORE framework to construct useful prompts for creating audience personas.
  • Play with tools like Perplexity.ai to conduct subject matter research.
  • Identify your current research methods and how generative AI can be incorporated into existing processes.
  • Application Task: Build an audience persona against a fictional brief (tailored to your industry).
Module 3: AI for Content Creation
60 minutes

What’s included:

Generative AI is a powerhouse, producing and localizing content at scale. Module three introduces useful frameworks to ensure AI-generated content isn’t just white noise. 

‍

Learning Outcomes:

  • Practice using the CREATE and Hamburger frameworks to generate text and images.
  • Use AI video generation tools like Runway, Sora and Pica. 
  • Outline the risks of AI-generated content, especially copyright.
  • Application Task: Create assets for a communications campaign inline with the target persona from Module 2.
Module 4: AI for Campaign Measurement
45 minutes

What’s included:‍

How do you know if your content is successful? Generative AI can be a huge timesaver when analyzing campaigns, turning your PR/Communications team into data pros. 

‍

Learning Outcomes:

  • Learn how to prompt AI using the SMART framework for analysis tasks. 
  • Practice crunching fictional data for insights.
  • Learn the basics of data visualization and how to tell a story with data.
  • ‍Application Task: Reflect on how the team can use AI to become more data-driven and optimize campaign spend.
Module 5: Roadmap for Change
45 minutes

What’s included:

This final module reflects on participant’s learnings and develops actions they can take back to their teams. 

‍

Learning Outcomes:

  • Empower your communications team to champion AI adoption throughout the organization.
  • Create tangible actions for immediate implementation.
  • Discuss how to foster a curious mindset to keep up-to-date with the latest AI.
  • ‍Application Task: Teams complete a Now/Next/Long plan based on what they’ve learned in the session.

This program is for teams that want to

Save Money

Master using generative AI to optimise communications campaigns.

Boost Confidence

Take the guesswork out of using generative AI for marketing and communication tasks.

Turn Fear into Excitement

AI isn’t going to replace communications teams. But people with the relevant skills to leverage AI just might. This is your chance to get ahead of the competition.

Testimonials

How Edifai Makes an Impact

The National Conservancy

Whitney Hall
“The exercises were productive and allowed for helpful real-world examples of ways to use AI. I came away with a much better grasp of CoPilot and how to use it and I'm looking forward to exploring it more. Thank you!”

Sage

Harriet Bunting
"It was a really great and insightful session. I’ll be taking a lot of this away with me to use in my everyday work and share the knowledge with my team."

Meet the Experts

Martin Talks

AI Expert

At the edge of AI, society and data ethics, Josefin brings a desire to help shaping a desirable, more responsible future. Josefin has worked with digital & emerging technology transformation and learning programs spanning across all business functions.

Josefin Ittichai

Facilitator

At the edge of AI, society and data ethics, Josefin brings a desire to help shaping a desirable, more responsible future. Josefin has worked with digital & emerging technology transformation and learning programs spanning across all business functions.

Pilar Barrio

Facilitator

Pilar Barrio is a digital transformation consultant and a facilitator, who has been at the forefront of emerging technology and its application to business, media and customer experience since 2006.

Katie Roden

Marketing and Creative expert

Josefin Ittichai

Marketing and Customer Service

Jeremiah Johnson

Community Manager

Meet the team
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